Friday, May 3, 2013

Sony’s Crackle Takes David Arquette to Cleaners

David Arquette will star in crime-action series “Cleaners,” among the six original shows and two feature-length films Sony Pictures Television’s Crackle online video network has slated for 2013. 

“Quality and differentiated content that is programmed and presented in meaningful ways is more important than ever before,” Eric Berger, exec veep of digital networks at Sony Pictures Television and GM of Crackle, said at the company’s Digital Content NewFronts event in Gotham. 

Crackle, he said, is the only digital video service with professionally produced content that is freely available to consumers across multiple platforms. SPT positions the site as in the same category as Hulu, as the only two sites that provide ad-supported, long-form content. 

Because SPT follows a studio model, Crackle’s 2013 slate is “all greenlit and guaranteed to go forward,” Berger said in his pitch to the crowd of ad buyers. 

“I like that it’s backed by Sony,” said Arquette, who in “Cleaners” plays an FBI agent. “They know what they are doing. And it won’t be canceled after a couple of episodes.”

In “Cleaners,” Arquette costars with Emmanuelle Chriqui (Entourage). Series of six half-hour episodes, to bow November 2013, revolves on two young femme contract killers who become target of FBI probe. 

Cast of “Cleaners” also includes Missi Pyle (“The Artist,” “Big Fish”), Emily Osment (“Hannah Montana”), Gina Gershon (“Face/Off”), Nathan Keyes (“The Kinds of Summer”) and Clifton Collins Jr. (“Star Trek”). Skein is written and directed by Paul Leyden (“The Factory”) and produced by Full Clip Productions and Sam Worthington.

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