ecomom and David Arquette help fight hunger in the U.S.

At the core of ecomom, the online retailer that provides access to the world's best healthy products for kids, moms and families, is a commitment to social-consciousness. This fundamental principle not only guarantees quality of product, but also cultivates an atmosphere of giving. This is why ecomom's game changing philanthropic initiative has aligned its goals with concerns of mothers everywhere, directing the conversation to address the nearly one in five American children who receive emergency food assistance each year (3 million of whom are aged five and under). 

As of today, with every single purchase made on ecomom.com, no matter how big or small, the company will provide a U.S. child, between the ages of 4 and 18 months, with key nutritious meals necessary for healthy growth and development. Simply put: for every purchase, ecomom will feed healthy nutritious meals from Plum Organics to one child for a day. ecomom has set their goals high, and are committed to feeding at least 100,000 hungry children in the U.S. this year. "The first year of solid foods is arguably the most important in our lives," said Dr. Alan Greene, MD, FAAP, Founder of Dr.Greene.com and ecomom board member. "Babies and toddlers' growing bodies and brains are built from the food they eat, giving them healthy amounts of great food is one of the bests gifts we can give."

Championing the cause are co-founders Jody Sherman (CEO) and Emily Blakeney (Chief Mom Officer). Sherman believes, "This initiative is the next logical philanthropic step for ecomom. Moms get to feed their families AND feed children in need -- that's what, 'It's All Good', the company's motto, is all about." Joining the fight is David Arquette, committed super dad and three+ year volunteer at St. Joseph's Food Pantry in Venice, CA, as well as a long-term supporter of Feeding America. David's proven devotion to his daughter and consistent time spent at St. Joseph's perfectly align with the company's ambitions.

Jody, Emily, Dr. Greene and David will kick off the initiative with a handful of local (New York, Los Angeles, and Las Vegas) shelters and missions and will feed at least 10,000 hungry children on May 30th, 2012. Learn more at www.ecomom.com/itsallgood .

Their first food partner since the launch of ecomom, Plum Organics CEO Neil Grimmer adds, "This program reinforces Plum's mission to get better food to all kids, we are excited to partner with ecomom to get our high quality food to little ones in need."

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